MABEL
mushroom supplements
Art Direction / Photography
For Mabel, a mushroom supplement brand created for women, I developed a visual language that brings product photography into a more imaginative space. Natural light, botanical materials, drawing, and colour were combined to reflect the brand’s connection with well-being, intuition, and the natural world.
Between nature and imagination
Photography and hand-drawn elements come together around the products, extending the organic forms of mushrooms, roots, and leaves. The illustrations introduce movement and a more intuitive dimension to the still life compositions.
A tactile sense of well-being
Warm earth tones and natural materials ground the series, while subtle touches of colour reflect the individuality of the packaging.
Each composition was carefully constructed to give the products a clear presence within a tactile and organic environment.
A sense of wonder
Unexpected details, suspended forms, and subtle shifts of light bring a dreamlike quality to the images. The result is a visual world in which the natural and the imagined can coexist.
For project enquiries: studio@ericaferraroni.com