EINSTOFFEN
eyewear
Art Direction / Styling / Photography / Video
For Einstoffen’s FW24 eyewear campaign, I developed the art direction and still life photography around the world of a perfumer. Glass, liquid and botanical elements became a way to explore the relationship between sight and scent.
The frames become part of their surroundings. Natural light passes through transparent surfaces, creating soft reflections and subtle shifts in focus.
Theme behind the campaign
A perfumer’s practice depends on close attention to raw materials and the smallest variations. This sensitivity guided the choice of flowers, vessels and liquid for the campaign.
Botanical forms suggest ingredients; glass and liquid bring an element of transformation to each composition.
Concept
“Looking Through a Lens” explores what comes into focus and what becomes less certain.
Through glass and liquid, the outlines of the eyewear bend and soften. Reflections change the relationship between the frames and the objects around them, inviting a closer look.
Animated Still Life
The animated still lifes extend this exploration into movement.
As light and objects shift, the compositions change gently over time, revealing details that remain suspended in the photographs.
